When creating a medical service industry in the metaverse, several privacy issues can arise, including:
  • Data privacy: The collection and storage of sensitive medical information can be vulnerable to unauthorised access or hacking, putting patients’ personal and medical information at risk.
  • Virtual identity privacy: In the metaverse, individuals may have virtual identities that are separate from their physical ones. However, linking virtual and physical identities can compromise privacy, as medical data can be linked to individuals' real-world identities.
  • Data sharing: In a medical context, data sharing between providers and insurance companies may be necessary, but it can also raise privacy concerns. Patients need to be informed and have control over who their data is shared with and for what purpose.
  • User tracking: In the metaverse, user behaviour and activities can be monitored and tracked, which can compromise privacy if this information is shared with third parties.
To address these privacy issues, it is important for companies operating in the metaverse to implement robust privacy policies, ensure secure data storage and transmission, and educate users on their privacy rights. Additionally, it may be necessary to seek regulatory guidance to ensure that privacy protections are in place for users of metaverse medical services.